June 16th sees the start of the Royal Life Saving Society’s annual Drowning Prevention Week Campaign…lots of activities and social media planned to raise awareness …so please do join in…lots of Fire and Rescue Services will also be joining in or holding demonstrations next week.
This week I had the pleasure of attending a launch event with presentation aimed specifically at young people at high schools….it’s called “Water Savvy, Water Safe” and designed on the back of the successful “Safe Drive, Stay Alive” programme…and in partnership between the Fire Service and RLSS, with delivery support from other agencies. Trial feedback has been really positive, so we hope it will be a programme that helps improve water safety, help awareness and understanding and help drive better risk awareness…all we all want is for people to enjoy water safely #bewateraware and reduce the number of injuries and fatalities.
Today is Day 6 of the 2017 campaign that sees Fire and Rescue Services in the U.K. Working with partners to raise awareness about water safety.
We have focused our campaign on three main areas
1. Targeting awareness messages to those that we know from analysis of several years figures that are at highest risk from drowning and these are mainly people that had not planned to enter the water…walkers, runners, dog owners, anglers and those on a night out enjoying a drink or two.
2. Events to educate people, particularly children about staying safe, how to use throwlines, what to do if someone needs help and not to enter the water themselves…also encouraging them to learn to swim and improve their skills.
3. Demonstrations of the kit and equipment that we use for Rescue and also some demonstrations of rescues by our highly trained water rescue teams.
We work very closely with the RLSS, RNLI, MCA, ROSPA and other agencies and local clubs to help reduce Drowning because every year we see around 350/ 400 accidents in the U.K. that result in drowning …and of course the impacts go beyond that…people are injured, but survive…families are devastated, the cost of rescue and medical care goes up.
We want people to enjoy being in, on and by the water safely.
24th April sees the start of the CFOA campaign week for Drowning Prevention and Water safety…and Fire and Rescue Services across the U.K. will be working with other agencies to promote increased public safety around water.
Many people love the water, whether it’s getting in, on, or walking by it…Our beaches, lakes, canals and rivers become busy places when the weather is nice and we want people to enjoy the water safely.
Unfortunately every year in the UK around 400 people accidentally loose their lives in water and many more have to be rescued or suffer injuries.
There are some obvious basic and common sense precautions to take and we will be sharing those, but more than that we will be targeting our messages at the groups of individuals who are most likely to loose their lives in water…young men between 15 and 29 that are going in the water for some fun….who jump into freezing water without allowing their body to acclimatise and so avoid Cold water shock ….people who have been drinking 🍷🍻🍸 and think a dip is a good idea without realising that their perceptions of danger and ability to respond have been changed by the alcohol, ….people who think they can swim…but do not know the open water they are entering and have not thought about getting out nor assessed the dynamics of the water.
We hope that by campaigning and raising awareness we can help improve understanding and reduce the number of deaths in water in the UK and save the families and friends the heartache.
Please join in by sharing our messages on social media and also check out the information on ROSPA, RNLI and RLSS websites about water safety.